Monday, June 2, 2008

Digesting 1972

Do people still make time capsules? I remember it was all the rage at the turn of the century. In high school I even wrote a letter to my 30-year-old self, but since I remember most of it I doubt it will be a surprise if I locate it again in six and a half years (one brilliantly inspired line: "did you ever find a career you like and get to do everything you wanted to do? I hope so!!")

A few weeks ago, I found a time capsule of sorts in the most unexpected place - a torn cardboard box I passed on the sidewalk as I was running to catch the Muni. As I looked down I noticed it was filled with old magazines. Three and a half decades old to be precise. With ten seconds to spare, I shifted Women's Day to unearth a pile of ancient (in a magazine's lifespan) Reader's Digests from 1972. I grabbed three copies and shoved them into my bag before hopping on the Muni. It wasn't until I settled in and opened an issue that I realised just how valuable a find I had made.

It seems the world of 1972 was far more distant that I assumed. The younger generation (hippies) was continually mystifying, drugs were terrifying and dangerous, and so were "women libbers." Between advertisements from the Sugar Council ("Sugar. It isn't just good flavor; it's good food") and speculatory articles about where the country was headed ("[By 2000] to relieve urban congestion and air pollution, most cars for city travel will be small, low-speed vehicles powered by batteries, fuel cells or synthetic fuels") I found an article entitled "But Women Are the Favored Sex" by a certain Mrs. Elsieliese Thrope. It may be one of the most offensive and hilarious things I have ever encountered. From the get-go, you've got to admire that cartoon of a cavewoman Jane smiling contentedly whilst being dragged off by a scowling Tarzanical caveman. Mrs. Thrope certainly makes a watertight argument against Women's Lib. Some of my favorite quotes (sorry about the scan quality):

When Women's Lib first appeared on the horizon, I was amused. A bunch of disgruntled eccentrics with a phobia about dishpan hands, I figured.

It is she who decides whether it will be hot dogs or steak tonight... What man, on a job, can set his standards that way?

If I need to talk to another adult, I can always holler across the fence at my neighbor, call my aunt in Boston, or arrange for tea with a friend.

...And my personal favorite:
Back in the Stone Age when some lonely Cave Man found himself a suitable mate, he didn't ask her. He just pulled her home by her long tresses, caveman fashion. And I'll bet the poor helpless sex object was actually enjoying what was in store for her.



It seems Reader's Digest has always been filled with disaster stories, even in 1972. My co-worker and I reminisced once about reading the same story in an issue from the '90's where a couple of campers were mauled by a bear (in graphic slow-motion detail). I read it when I was ten and walked around shell-shocked for days. But besides the scare-tactics, these Reader's Digests represented a much more conservative, religious, sexist, and condescending tone than the issues I grew up on.

Now, if you'll excuse me I have to buy some cold cream for these dishpan hands.